From January 14 to 16, 2025, the highly anticipated Riyadh International Label Printing & Packaging Exhibition was held at the Riyadh International Convention & Exhibition Center. The event brought together 141 exhibitors from around the world, highlighting its significant influence on the international stage. UPG-MAT, a leading enterprise in the label industry, showcased its core products and technological strengths in traditional label equipment, digital label equipment, and consumables across an 18-square-meter booth.
Core Products Unveiled, Highlighting Technological Advantages
At the exhibition, UPG-MAT’s booth featured a range of core products, including self-adhesive paper, rubber blankets, flexo plates, inks, cold and hot stamping foils, tube labels, in-mold labels, and HDPE anti-counterfeiting labels. Through physical displays, promotional materials, and on-site explanations, the company comprehensively demonstrated the performance, advantages, and diverse applications of its products, attracting numerous professional visitors for inquiries.
New and high-value-added products such as HDPE labels, Anti-counterfeiting VOID labels, PVC fragile paper, Foam layered labels, Durable labels, Tube labels, and In-mold labels for oil barrels garnered significant attention from international clients for sampling and pricing, thanks to their unique technical features and application value.
Precision Pricing Strategy, Driving Market Expansion
For this exhibition, UPG-MAT adopted a flexible pricing strategy tailored to the GCC market. Conventional self-adhesive paper materials were competitively priced to drive volume sales and expand market presence in the GCC region, while specialty materials and new products focused on high added value, attracting premium clients. This strategy not only enhanced market penetration but also laid a solid foundation for future business growth.
Collaborative Efforts Yield Remarkable Results
UPG-MAT’s team demonstrated clear division of labor and seamless collaboration during the exhibition. The team led by General Manager Zhao oversaw overall planning and execution, while the Duoji team provided technical support to ensure professional and in-depth product displays. Ismail, head of the GCC slitting center, and sales manager Mr. Thomas actively engaged in client interactions and sales, ensuring the exhibition’s success. Through this collaborative effort, UPG-MAT not only enhanced the professionalism and appeal of its booth but also strengthened partnerships, paving the way for future collaborations.
Information Collection and Analysis, Guiding Market Expansion
During the exhibition, UPG-MAT’s team actively collected exhibitor lists and related information. By analyzing the overall exhibition landscape, the team gained deeper insights into industry trends and market demands. This information provided valuable references for future product development and market expansion. Additionally, by organizing and analyzing client feedback, UPG-MAT further optimized its products and services, offering strong support for subsequent market initiatives.
Looking Ahead, Deepening GCC Market Presence
The successful participation in the Riyadh International Label Printing & Packaging Exhibition not only boosted UPG-MAT’s brand visibility in the GCC market but also created more opportunities for future business collaborations. Moving forward, UPG-MAT will continue to drive innovation, deepen its expertise in label materials, and deliver superior products and services to global clients. The company will also increase its investment in the GCC market, strengthen partnerships with local clients, expand market share, and contribute to the global presence of Chinese manufacturing.
About UPG-MAT
UPG-MAT is a high-tech enterprise specializing in the research, development, production, and sales of label materials, committed to providing high-quality label solutions for its clients. The company’s products are widely used in industries such as food, pharmaceuticals, cosmetics, and electronics, earning trust from domestic and international customers. UPG-MAT consistently prioritizes customer needs and technological innovation, continuously launching high-quality products that meet market demands and create greater value for clients.
Contact Us
For more information, please visit UPG-MAT’s official website at https://www.upg-consumable.com or contact our team at jack@shanghai-upg.com. We look forward to collaborating with global clients and partners to create future together!